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Peugeot watches have been redefining fashion since 1957. At its inception, Peugeot was a manufacturer of luxury, handcrafted, gold timepieces. After a successful twenty five year run in the luxury category, rising gold prices and market changes dictated a new direction. Peugeot quietly reinvented itself into a well-designed, high-quality watch line at affordable prices. This strategy led to the formation of a new marketplace which later became known as fashion watches. The ability to translate high fashion trends into a watch line that appeals to customers with an eye on style and price has led to PeugeotÃ¢â¬s recognition as a proven successful American brand found in better department stores nationwide. Quality silver-tone plated thin case for a sleek look that will not fade over time. Ideal for a bulk-free tuck under your dress shirt. Trend right unique fabric makes for a look that will stand out and get noticed on your wrist.